mTAB Services


mTAB Service Bureau

Compare, combine and trend the results of all of your research projects, past and present. Enhance your storytelling by deriving new variables and combining data from external sources.

  • Compare, combine and trend all of your research, past and present
  • Derive new KPI, NPS, index and other value add analysis variables
  • Shapes data into the format most conducive for analysis
  • Actively manage the quality of research data from your MR providers
  • Mash up research results with 3rd party cluster, segmentation and
    behavioral data

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mTAB Self-Managed

Analyze smaller one-off survey projects with the same ease and same tools as your larger tracking and multi-market projects.

  • Manage smaller ad-hoc projects that do not require mTAB’s service bureau
  • Designed for the analysis of one-off web collected research projects
  • Intuitive user interface supports project management and workgroup sharing
  • Easily upgrade projects to mTAB’s service bureau when you need to combine, compare or trend
  • Simple and convenient way to benefit from mTAB’s easy to use
    analysis software

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mTAB Report Automation

Tell the story of your research results using an interactive dashboard or Microsoft Powerpoint deck linked directly to mTAB. Replace error prone and painfully slow manual report maintenance with mTAB automation.

  • Create and maintain tabular and graphical presentation decks linked to mTAB and exportable to Microsoft PowerPoint®
  • Automation that eliminates the painfully slow and error prone process of manually updating PowerPoint® decks
  • Dashboarding solutions distill your research results into meaningful
    interactive visualizations
  • Combine and consolidate multiple research projects and non-research data within a single interactive dashboard
  • Provides secure and automated distribution of presentation decks
    and dashboards

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mTAB Text Analytics

Reveal the insight captured within your research’s verbatim comments. Analyze unstructured and structured variables in a single query.

  • Crosstabulate and analyze structured and unstructured research results
    within a single query
  • Bring focus to the analysis of unstructured results using structured variable
    drill downs
  • Interactive tag cloud visualization supports drill down on tags
  • Quantitative analysis of tag distribution between brands and products
  • Tag analysis supports bi- and trigram tags, stemming and stop word removal
  • Natural language sentiment and cluster coding of unstructured variables

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