benefitsandfeaturescomputer_03

mTAB Benefits & Features

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Stretch your research dollars further

Allow decision makers across your organization to interact with your research results. Accessible to anyone at your control.

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Gain a deeper understanding

Enhance your story telling by comparing and trending all of your research projects, past and present. Unlimited ability to answer any question your team may ask.

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No limit to the size, complexity or number of your research projects

Analyze even complex tracking or multi-country studies in seconds. Immediate, real time answers to all ad-hoc queries for any size or type of quantitative data.

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Develop high-impact reports and dashboards

Save time and money on analysis and reporting, especially on repetitive tasks. Simple tools to organize, analyze, and report your research results.

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Avoid costly training expenses

Intuitive and familiar spreadsheet interface eliminates the need for complex software training.

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Convenience at your fingertips

Software as a service means no software to maintain and install. Your survey projects are immediately accessible in the most convenient form possible.



Key Features

Data Types Supported
  • Single and multiple response variables
  • Matrix-style questionnaire structures
  • Numeric values, such as amounts or costs
  • Pre-calculated index variables
  • Open text verbatim responses
  • Non-analytical data e.g. name and address, customer ID
  • Dates
Question Selection
  • Select any number of questions for your row and column axes
  • Subset editor allows you to only see the responses you want for each question
  • Find your questions and responses quickly via the search function
Trending and Combining Survey Projects
  • Simultaneously analyze multiple studies for time series or multi-market analysis
  • Combine different datasets into a single consolidated study
  • Questionnaire changes are automatically highlighted using a “traffic light” system
  • Question response changes easily accommodated via the recode function
2D and 3D Crosstabulation
  • Add a third dimension to your tables, to show another question or, if combining studies, each study
  • Calculate results across multiple spreadsheet pages
Derive New Questions
  • Create new questions or derived variables using the responses from existing questions, (e.g. to define a lifecycle profile from demographics or a segmentation model from behavior)
  • Save and apply rules to other surveys
Saving and Exporting
  • Save your queries, recodes and user-defined questions and share them with other users
  • mSLICE module allows custom exports to SAS/SPSS
Spreadsheet View
  • Unique to mTAB, query results are represented within a spreadsheet view
  • Text formatting, shading and line drawing tools
  • Sort responses within a question, or reorder entire blocks of questions
  • Sort questions by specified data types
  • Zero suppression for rows, columns or both
  • User-defined low value thresholds on rows and columns
  • Three levels of low response shading
  • Top-N report function allows multiple columns to be sorted simultaneously
  • Ignore filter function, allowing the mixing of filtered and unfiltered results on the same page
  • Other common spreadsheet functions such as Hide Rows, Freeze Titles etc.
  • Export data to Microsoft Excel
Survey Analysis Specific Top N Reporting
  • This report type allows you to sort a series of columns simultaneously, e.g.”Top 10 reasons for purchase of own brand vs various competitors”
  • Sort responses within a question, or a range of questions (e.g. blocks of ratings variables)
  • Automatic coloring of responses to aid reading and presentation
Other mTAB Features
  • Multiple study weights
  • Pre-define bases for questions based on sub-groups
  • No limit on the size of database
  • Extremely compact data format means that queries of any size run in seconds
Recoding variables
  • Aggregate question responses using the recode editor and automatically apply them to similar questions
  • Handle tracker surveys or merge together similar studies easily using the recode editor’s intelligent cross-study mapping facility
Variable formatting and data representation
  • Pull-down menu of preset and user-defined data display formats
  • Create and save your own data display formats via the Format Style Editor to present any of the following elements:
    • Weighted and unweighted counts
    • Row or column percentage, sample base
    • Row or column percentage, subset base
    • Unweighted / weighted subset / subset-remainder / sample totals
    • Formatted subset / subset remainder / sample totals
    • Percentage of total sample (the whole displayed spreadsheet)
    • Maximum and Minimum
    • Upper and Lower Quartiles
    • Top/Bottom box n (e.g. percentage of respondents who gave a score of x or higher)
    • Mean, median, standard deviation
    • Chi-squared, T-Stat (equal or unequal variance), Z-Score
    • Significance test for percentages or means
    • Response weighted sum – for tally counts / visit counts
    • Column Variance and Index
Cluster Analysis
  • Run k-means cluster analysis to gain a different perspective on your data
  • Save your cluster analysis as a new question
Help Features
  • Comprehensive Help within the software
  • Live Chat and Phone Support
  • Project-specific “Database help” providing key background information for the survey
  • Electronic copy of the survey questionnaire
Graphics/Data Visualization
  • Comprehensive and easy-to-use graphing tool
  • 11 chart types available in 2D or 3D