What mTAB can do for you
Maximize insight and value
Extend the life of your existing research by allowing anyone in your organization to conveniently draw comparisons between your past and present results.
Fast live data analysis
Gain a deeper understanding of your research and enrich your story telling by comparing, combining and trending your research results. No limit to project size or complexity.
Easy for everyone to use
mTAB provides simple tools to organize, analyze and report results. There is no complex training. Accesible to anyone at your control.
mTAB Services add value to your research
mTAB Service Bureau
Compare, combine and trend the results of all of your research projects, past and present. Enhance your storytelling by deriving new variables and combining data from external sources.
Analyze smaller one-off survey projects with the same ease and same tools as your larger tracking and multi-market projects.
mTAB Report Automation
Tell the story of your research results using an interactive dashboard or Microsoft Powerpoint deck linked directly to mTAB. Replace error prone and painfully slow manual report maintenance with mTAB automation.
mTAB Text Analytics
Reveal the insight captured within your research’s verbatim comments. Analyze unstructured and structured variables in a single query.
Client Case Studies
Pulte relies on data received from surveys administered at various customer touch points including initial inquiry, model home visit, and order placement. mTAB enables Pulte to obtain a holistic view of the customer experience, and to compare, combine, and trend customer survey results with ease. Read more…
Taco Bell continually surveys quick serve restaurant patrons for brand and advertising awareness, reach and frequency metrics as well as for site evaluations, development of new products and menu-board research. mTAB enables Taco Bell analysts and planners to combine, compare and trend the results of every survey program committed to mTAB. Read more…
Insurance carriers need to understanding of how consumers interpret and perceive the large array of insurance products and services. mTAB simplifies the process of comparing similar surveys fielded to consumers in different market segments. Read more…
The Gap relies on mTAB’s ability to easily combine the results of open and closed end questions results from the Gap’s receipt invitation survey. This multi-brand survey program entails the analysis of over 1 million customer surveys per year. Read more…
An mTAB subscriber for more than 15 years, Yamaha Motor Corporation USA utilizes mTAB with a wide variety of survey programs including competitive motorcycle and snowmobile buyer studies, customer sales and service satisfaction studies, and customer segmentation studies. Read more…