Newsroom

Leading business, data and marketing publications and professional associations rely on mTab leadership for expert insight. Our team provides powerful perspectives on the best practices and advancements in business intelligence, customer experience, insights data and market research. Below is a sampling of articles featuring the expertise of the mTab team from publications that include…
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Mind the Customer Understanding Gap

Crispin Beale reviews the important factors to focus on to avoid the stumbles that come with lacking customer insight.

The 12 Datas of Christmas

Crispin Beale discusses 12 ‘gifts’ that keep on giving throughout the year from your data streams.

The Advantages of Customer Intelligence

mTab’s head of marketing, Mark Harrington, reviews the major advantages brands experience when they integrate their data-driven customer intelligence.

Building a Foundation of Intelligence Capital

mTab’s Crispin Beale reviews the key to developing the intelligence capital needed to achieve genuine customer centricity.

The 7 Deadly Sins of Customer Motivation

Crispin Beale reviews the seven deadly sins that hinder brands from effectively motivating customers.

The Customer Sin of Assumption

Crispin Beale reviews the customer sin of assumption with insights from General Motors, Telefonica and Stratgic Vision.

Overcoming the Innovator's Dilemma

Our CEO, Mark Langsfeld, and CMO, Mark Harrington, discuss how data-driven insight overcomes ‘The Innovator’s Dilemma.’

The Evolution and Elevation of Evidence

mTab’s Crispin Beale discusses how evidence-based insight has become even more critical in leading brands as the market shifts.

The Customer Sin of Ignorance

John Sevec and Crispin Beale review the customer sin of data ignorance.

Overcoming Data Fragmentation

mTab Senior Advisor, Crispin Beale, reviews the challenge of data fragmentation with mTab CMO Mark Harrington.

The Key Trais of Customer-Centric Brands

mTab Senior Advisor, Crispin Beale, provides insight on the major traits that define customer-centric brands.

Five Major Pitfalls of Insights

mTab Senior Advisor, Crispin Beale, provides extensive guidance on the ‘5 V’ pitfalls and insight on bypassing them in the ‘Age of COVID.’

mTab Receives MRS Accreditation

mTab Senior Advisor, Crispin Beale, discusses The Market Research Society (MRS) providing accreditation to mTab.

The '5Ws' of Customer Understanding

Mark Langsfeld, CEO of mTab, reviews the ‘5 Ws’ of data-driven customer understanding to elevate engagement and drive loyalty.

Reviewing Valuable Data Streams

mTab’s Crispin Beale reviews seven of the most valuable data streams within most organizations.

The Havoc of 'Data Demons'

mTab’s Crispin Beale writes this feature on the data demons that wreak havoc on the customer insights and intelligence capital of organizations.

Achieving Data-Driven Customer Centricity

mTab’s marketing head, Mark Harrington, reviews the foundation of data-driven evidence required to achieve customer centricity.

The Customer Sin of Impersonalization

Crispin Beale reviews the customer sin of impersonalization with insights from Gateway Bank, Sage plc and mTab.

The Customer Sin of Improvisation

mTab Senior Advisor, Crispin Beale, reviews the challenge of data improvisation with insights from General Motors, Gateway Bank and Saga plc.

Focusing on Customer Loyalty

Insight from Crispin Beale and Mark Harrington in CMSWire named top customer experience / customer loyalty article.

Elevating Customer Lifetime Value

mTab CEO, Mark Langsfeld, provides perspective on the need for a data foundation to elevate CLTV.

Achieving Innovative Disruption

mTab CEO, Mark Langsfeld, discusses how customer understanding is the key to helping teams become disruptive innovators.

Data-Drive Loyalty in the Digital Age

mTab Senior Advisor, Crispin Beale, reviews how data drives loyalty in today’s digital age.

The Customer Sin of Intimidation

Crispin Beale and Mark Langsfeld review the customer sin of data intimidation.

The Customer Sin of Procrastination

Crispin Beale and Mark Langsfeld review the customer sin of data procrastination with insight from McLaren Racing and Asda.

Data-driven COVID Recovery

Mark Langsfeld, CEO of mTab, discusses building a data-driven foundation to construct an effective COVID recovery plan with customers.

mTab Driving Innovation

mTab is included in the innovative business technology list, which includes solutions like LinkedIn, Instagram, Hubspot and The Trade Desk.